CU Service Centers has created a name and image that says who we are and what we do. The logo, typeface, style, color, slogan, etc. are all used consistently throughout communications to members. Much like the Honor®, Cirrus®, Exchange® and other ATM networks, the CU Service Centers logo is becoming the symbol of convenience for members of participating credit unions across the nation.

The following standards are for use by participants in the design and production of advertising and promotional materials. The primary objective of the standards is to create a consistent image.

The logo mark of CU Service Centers is a registered trademark. Reproduction of the logo mark is only allowed from the official stat sheets provided. The logo mark may be placed parallel to and to the left of the letters or centered above. The squares in the center of the logo form a diamond figure. Use lowercase letters for the words "service center" unless referring to "CU Service Centers."

The logo may not be used alone without approval from CUSC Network office. You may use the "logo" and "CU Service Center" without the slogan "Member-Friendly Financial Network."

You may also spell out "credit union" in the logo—Credit Union Service Center, but you must use the same typeface, Busorama bold. See sample logo versions.

The logo may be placed parallel and to the left of the letters.

The typeface of CU Service Centers is Busorama bold, the typeface of "The Member Friendly Financial Network" is Else medium italic.

Any other variation then those shown below must be approved by CUSC network office.

The logo may be placed parallel and to the left of the letters or centered above. The squares in the center of the logo form a diamond figure.

The typeface of CU Service Centers is Busorama bold, the typeface of "Member Friendly" is Else medium italic.

Every outlet location must prominently display the CU Service Centers logo. This creates member awareness and promotes use.

Building exteriors, pedestal signs, ATM surrounds, and lobby doors all provide excellent visibility and every effort should be made to display the logo on such items.

All signs must appear in one of the three colors: Black, Blue (PMS 548) or white reversed out of the blue (PMS 548) or black color. Minimum lettering is 120 points with a ten inch logo. Exceptions must be approved by the CUSC Network office.

For newsletter purposes, use the mark to the left of the copy and delete the tagline "Member- Friendly Financial Network."

The logo may not be used alone without "CU Service Centers" without approval from CUSC Network office.

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